Traffic is the number sellers show off, but it’s not the number that protects your money. Before you buy any site, check: organic traffic trend (12-month, not a screenshot), income source diversification (how many streams, how much from any single one), backlink profile health, how much content the seller personally wrote vs. outsourced, and whether the seller’s face or name is tied to the brand. A site with declining traffic but three diversified income streams beats a site with rising traffic and one client who could leave tomorrow.
Key takeaway: Traffic gets you excited, cash flow diversity gets you paid. Screenshot the trend line, not the peak.
Full lesson: https://thesilentwebmaster.com/?post_type=mini_blog_lesson&p=814
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