Custom WordPress Plugin & Theme Development | Built From Scratch — ArcanoLabs Case Study
I’m Paul M. Barber (TruZillah) — recording artist, WordPress engineer, and founder of ArcanoLabs.ai. Most developers install plugins. In this video, I walk you through the ones I built from scratch — running in production right now.
Here’s what’s on screen:
🔧 SEO Doctor — A custom deterministic SEO scoring engine that grades every published post across length, headings, meta descriptions, alt text, internal links, and schema. It reads live from All in One SEO, then proposes and applies rewritten meta, excerpts, alt text, and internal links right inside the WordPress admin — powered by my own AI gateway.
⚙️ Arcano AutoBlog — A full content-automation suite: publishing queue, scheduling, keyword targeting, CSV import, error logging, and an automatic featured-image pipeline. Production-grade plugin architecture, not a page builder.
🚀 ArcanoLabs Platform — The multi-brand content command center behind it all. Analytics, credit systems, and a publishing pipeline wired straight into WordPress via the REST API.
🎨 Custom Themes & Front-Ends — Clean, fast, on-brand builds. A theme is a design system, not a template — and I treat it that way.
📊 Measured Results — Clean Core Web Vitals (zero layout shift, fast blocking time) and real Search Console growth. Fast, stable, and built to rank.
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Need a WordPress developer who can architect the plugin, build the theme, and connect the whole thing to real automation?
Let’s work.
🔗 Hire on Upwork: https://www.upwork.com/freelancers/paulbarber4
📧 [email protected]
🌐 ArcanoLabs.ai | thesilentwebmaster.com | truzillah.com
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⏱️ Timestamps
0:00 — Intro
0:15 — SEO Doctor: Custom SEO Scoring Plugin
0:50 — Arcano AutoBlog: Content Automation Suite
1:30 — ArcanoLabs Platform & Custom Themes
2:05 — Performance & Results
2:25 — Let’s Work
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