Content sites don’t sell for what you think they’re worth emotionally — they sell for a multiple of monthly net profit, usually 30x-40x, verified across Empire Flippers, Flippa, and Motion Invest deal data. A site clearing $1,000/month in profit realistically sells for $30,000-$40,000, not $100,000, no matter how much time you sunk into it. The multiple moves up or down based on traffic source diversity, income diversity, and how long the site has held steady numbers.
Key takeaway: A site’s price is monthly profit x 30-40, not your feelings about it. Memory hook: profit x multiple, not hope x hype.
Full lesson: https://thesilentwebmaster.com/?post_type=mini_blog_lesson&p=649
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